Intel
Challenge
As Intel’s digital marketing partner, ComboApp worked on several high impact campaigns, including increasing Chromebook’s user base and the promotion of apps that utilize unique features and capabilities offered by Intel’s hardware.
Approach
In a multi-faceted approach, we combined target audience research, agile marketing planning, creative assets development, public relations and social media activities, and extensive use of analytics tools in order to optimize marketing efforts and spend. We also created keywords focused ad campaigns that involved bloggers, YouTube videos, podcasts, and more.
Results
ComboApp exceeded project goals and surpassed organic growth expectations. Chromebooks saw a significant increase in sales, and promoted apps in monthly active users.
