Key Ring
Challenge
Key Ring by Tegna is an app that helps users save time and money by combining all of their loyalty cards, weekly ads, coupons, and shopping lists into one place. Tegna engaged ComboApp to increase brand awareness and subsequently, app downloads.
Approach
ComboApp sought to secure high profile media coverage that would increase the number of app downloads. We developed a comprehensive media plan complete with public relations, social media strategies, influencer campaigns and corresponding analytics support.
Results
Over 1 million app installs across iOS & Android.