ComboApp conducted exhaustive competitive analyses, as well as the complete audit and optimization of SeaWorld’s UX/UI design. We provided SeaWorld with creative consultation, including a comprehensive media, public relations and social media plan, complete with influencer campaign management and analytics support.
To track efficacy postlaunch, ComboApp also developed a monetization model evaluation and an app store optimization strategy.
The SeaWorld app had a 30 day user retention rate 22% above market average. Additionally, ComboApp’s marketing efforts resulted in 23,000+ views from Seaworld’s target audience on its YouTube channel, 60,000 clicks from the Facebook CPC campaign, and more than 200,000 impressions through parent blogger posts.