Business Insider has recently shared amazing data on app-install ad market`s growth: according to BI Intelligence study, US mobile app install advertising revenue will reach $4.6 billion this year and grow to $6.8 billion by the end of 2019.
App install ads, which accounted for about 30% of mobile ad revenue last year, gains popularity among all kind of app developers. With its 700 million daily users on mobile, Facebook proved to be an efficient app install ad platform with great targeting options and helpful analytic tools.
Whether your Android app is a niche local online store, or wide-audience social network, Facebook app install ads (FAIA) can provide you with app installs, valuable usage data and user engagement. FAIA will genuinely convert social media traffic into app downloads by showing app`s ads in user newsfeed. In this article, we take a closer look at FAIA benefits for Android app developers.