Everybody wants their app to go viral. It`s like winning a lottery: you just sit still and watch your user base grow without any efforts from your side. The cost of acquiring new users decrease with each user, attracted through social channels. Now, the only thing you need is to add some share buttons to your app and wait for users to invite their friends… Right?
The truth is, it`s not so simple. In order to gain virality, you need users to:
- feel some emotions they want to share, like joy, amazement or pride;
- propel vanity;
- reward user for inviting a friend;
- Read more on Tune blog.