When a business is looking to grow its marketing efforts quickly, sometimes they need the assistance of an experienced marketing executive. A Fractional CMO (Chief Marketing Officer) or CMO consultant is essentially an outsourced marketing executive who works in a “for hire” or on retainer in a part time capacity.
Frequently Asked Questions about a Fractional CMO
What is a Fractional CMO?
Fractional CMO is an outsourced Chief Marketing Officer who is brought in to lead your company's promotional efforts on a part-time or consulting basis. They analyze the current budgets and plans, then build a roadmap to guide the company's efforts towards their objectives. They offer executive leadership at a scalable cost.
Why hire a Fractional CMO?
Fractional CMO services are an excellent fit for established businesses that are well funded and in need of marketing leadership to grow their business to the next level. If your company nets $2 million or more in revenue or your gross revenue is between $2-30 Million a year and you do not have a marketing executive, you should consider this option.
How does a Fractional CMO work?
Fractional CMO’s work by allowing companies to hire them for a fraction of their weekly time. They are often hired for a term of 6 months to 2 years for 10-30 hours a week in order to provide executive level leadership to the marketing divisions of growing companies. This makes them the perfect scalable solution for growing companies that do not yet require a full time CMO.
Does ComboApp provide Fractional CMO services?
Yes! ComboApp does offer Fractional CMO services. As part of our full service digital marketing efforts, we also offer this scalable executive leadership to help you grow. Contact us for more information and we can find the right fit for your business and budget!