Advertising has a lot to do with perceptions and if you really think about it, you will realize that it also shapes people’s opinions. This is why it’s so important to send out the right message with advertisements and through marketing. One of the best ways to effectively get the desired results and create the right perception is with a brand logo. If you run an advertising firm, then you should know that a well-designed logo is the stepping stone to success. It’s how you sell your idea to the consumer and convince them to work with you.