SEO techniques are in a constant state of flux. What worked last year may not yield the same results this year, and that’s especially true when it comes to local SEO. If you’re wondering how to promote your business locally in 2020, you’ve come to the right place. This article explains the top 7 most effective local SEO techniques you need to implement in order to outrank your competitors in 2020.
1. What is local SEO?
Local search engine optimization is a process of optimizing your website for searchers seeking local information, thus attracting more business from relevant searches.
2. How to promote your business with Google My Business listing?
List your company on Google My Business, provide info about your services and business hours, upload images and videos, respond to customer reviews.
3. How customer reviews can improve local SEO rankings?
Google has confirmed that customer reviews improve your rankings for targeted keywords, as they send a signal to search engines that your business is trustworthy. Moreover, if there is a tight competition in your area, positive reviews will help potential clients make a decision in your favor.
4. How to promote your business locally using keyword targeting?
Use Google’s Keyword Planner to discover and filter popular search terms in your area. By targeting the most effective keywords and choosing the right whitehat SEO techniques, you can rank higher than your direct competitors and, thus, drive more customers to your business.
5. Why is a mobile-friendly website a crucial local SEO checklist point?
In September 2020 Google will be switching to mobile-first indexing for all websites. This means that if your website is not mobile-friendly, it will take a significant penalty in search results listings regardless of how good the rest of your SEO is.
6. What are the best local SEO strategies to promote your business?
Create your “Google My Business Page”, develop engaging website content targeting the right keywords, make sure your website is mobile-friendly, optimize your content for voice search and sign up for local directories, improve your social media presence and get positive reviews from your customers.
7. When may you need the help of a local SEO company?
Proper SEO can be complicated and time consuming, reach out to a marketing agency with experience in local SEO services if you don’t have time or necessary skills, want guaranteed results, or simply prefer to maintain focus on your core business operations.