The way we interact with the web is constantly changing. Before smartphones took over, the vast majority of search queries came from desktop computers. Now, the search landscape is in the middle of yet another dramatic transformation, with increasingly many queries coming from various voice-controlled devices and applications, such as virtual assistants, smart speakers, and car systems with support for speech recognition.
The rise of voice search was predicted years ago. In 2018, Forbes contributor Gabriel Shaoolian forecast that 30 percent of all website sessions would be conducted without a screen as a result of improvements in audio technology and speech recognition. Indeed, we’re now surrounded by devices that constantly listen to our questions and commands, constantly ready to answer.
But is your business ready for the era of voice search SEO? Do you know how to optimize for voice search and turn user queries into leads and paying customers? By learning and implementing some of the most effective voice search optimization strategies in 2020, you’ll become able to reach the ears of customers in your local area and around the world.