5 Stages of Building An Active User Base for Your Mobile Game
Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
We share 5 smart steps for growing mobile game user base on Appsflyer blog.