Higher education marketing is the process of marketing any kind of degree beyond a high school diploma. The audience for higher education institutions is diverse and can include everyone from those who are soon to graduate high school, seeking a graduate level degree, and even some vocational degrees and certifications. Because of this diverse audience, this means that higher education institutions need an equally diverse range of marketing techniques to reach the highest number of prospective students. The right marketing strategy has become increasingly important in this highly competitive field.
FAQs about Higher Education Marketing
1. Why is higher education digital marketing necessary for 2021?
With COVID-19 limiting in person marketing opportunities, digital marketing is the best way to ensure prospective students learn about a school. Digital marketing also provides a chance to reach a wider range of students than ever before.
2. How do you market higher education?
Higher education marketing needs to be personalized to the needs and expectations of prospective students. Creating great content and easy to navigate websites are key aspects of every higher education marketing strategy.
3. Does ComboApp provide higher education marketing services?
Yes! ComboApp is a full cycle digital marketing agency and we will create a marketing strategy for your higher education institution. Contact us and we can begin crafting your marketing plan and setting you on a path to success.
4. What are the main higher education marketing trends in 2021?
In 2021, higher education marketing trends include having a fast and mobile focused website that provides a great user experience. Distance learning will be a leading trend too as COVID-19 continues to have an impact on campuses. Creating great content including livestreams, interactive ads, and personalized emails are areas to focus on as well.
5. How do you encourage students to pursue higher education?
The best way to encourage students to pursue a higher education is to do so on a personal level. Find out what the student enjoys and what they want for their future. From there, you have the information needed to encourage them down higher education paths that will help them reach their goals.