While the term “digital advertising” has been in the online ecosystem for more than 25 years, it still can be mystifying to some business owners. It shouldn’t be though! Digital advertising is simply an online, targeted, integrated method for driving potential customers through the conversion tunnel to create sales.
So, what are the types of digital advertising? There are 6 types of digital ads that digital advertising companies rely on to create a rock solid campaign for your company.
1. What is digital advertising?
Is the practice of advertising using online tools and platforms to create awareness and drive sales for companies.
2. What are the types of digital advertising?
The 6 main types of advertising are display, social media, native, search, video, and email.
3. How do digital display ads differ from native advertising?
Digital display ads are not targeted, so they only appear where the programmatic tool you are using places them. Native ads are highly targeted, personalized based on user data, and are tooled to appear in specific environments as ads, promotions, or suggestions.
4. When is a good time to hire a digital advertising agency?
There are two great times to hire a digital advertising agency. When you are launching your business and when you are scaling up your business/creating significant updates to your product.
5. How to choose what digital ad strategy to start with?
You need to examine three things: Your goals, your expected timeline for ROI, and your budget. Based on that information, look at the types of digital advertising and decide what will work best for you.
6. What is the minimum budget for a test digital ad campaign?
Budgets vary depending on what strategies you deploy and how long you want to run your test campaign. At ComboApp, we recommend allocating a budget of at least $17,500 to $35,000 for a test ad campaign.
7. Can ComboApp develop a digital advertising strategy for a small business?
We sure can! No matter what your budget, ComboApp can advise and create advertising that will help create conversions to grow your business.