20 years ago, the question of how to market a law firm was simple. You could watch TV, listen to the radio, or look in a phone book. Advertisements that asked if you were in need of a lawyer were ubiquitous across those mediums as well as in print and on billboards. They worked to bring attention to firms of various sizes. If a firm was lucky, those advertisements made an impression that would stick in the minds of potential clients, so they would think of a specific firm when they were in need of legal services. In the modern age, the best law firm marketing strategies are much more targeted to reaching your clients at the moment when they need you and for the specific service you provide.
Frequently Asked Questions
1. Why does my law firm need a website and SEO?
These days law firms need more than just some TV and print ads to reach their potential clients. More people consume content on computers and smartphones and you need to be where they are. With a great website that is SEO-friendly, you can ensure that when your potential clients need you, they will have no problem finding you.
2. Why is marketing a law firm a challenge?
Marketing for attorneys and law firms presents challenges because of it being a highly competitive field as well as one that people are conditioned to distrust. Not to mention, rife with compliance and standards issues. A good law firm digital marketing strategy will overcome these challenges by building trust and helping you stand out from the crowd with great content and SERP rankings.
3. Does ComboApp provide law firm marketing services?
ComboApp is a full-cycle digital marketing agency and is bringing our experience and expertise to the legal industry. We will help you develop a comprehensive digital marketing plan as well as put it into action.
4. What can our law firm expect from online marketing?
You can expect to increase your business and grow your client base by allowing potential clients to find you ahead of the competition. A digital marketing plan for a law firm will allow potential clients to learn about what services you provide when they are in need of them most. A good marketing strategy will make your firm a top competitor in the market.
5. What are the best marketing strategies for law firms?
A holistic, 360 approach to building your brand is the number 1 best marketing strategy for a law firm. Ensuring you have a mobile-friendly website that is optimized for search engines, content strategies that educate potential clients about your services, and voice optimization are 2020 essentials. Want to learn more about how ComboApp can help your practice grow? Reach out to firstname.lastname@example.org and let’s get the conversation started.