Can you think of one universal aspect of every single app in the store? The answer to that question would be one word, growth. Whenever an app developer conceives an app idea he begins (or really should) to think about how the idea is going to grow and how to measure that growth. I recently stumbled across John Egan’s post about how the Pinterest team measures its growth and I thought that this may be of interest to app developers as a good model to approximate their app. John has worked on the Pinterest growth team since 2013 and is responsible for the platform growth and engagement level increase. According to John, Pinterest has 27 metrics to measure its growth. Let’s take a look at these metrics below.