Digital marketing analytics has come a long way in the last few decades.
A dynamic field at the forefront of technological developments, it has seen explosive growth alongside the digital world in which it gets to play. Static dashboards are being abandoned in favor of interactive, informative dashboards. What used to be spreadsheets are now augmented reports that are updated in real-time with live data. And self-service analytics has hit the ground running, empowering anyone to utilize complex solutions without requiring complex training.