Mobile app marketing refers to the set of tactics and techniques deployed to attract, engage, and retain app users with the primary purpose of increasing their overall lifetime value.
You’ve built an app and now you may think that it is just going to become popular overnight on its own and be used by millions of people around the globe. Unfortunately, that is extremely unlikely to happen. The reality is that there’s a LOT of careful planning and work you need to do to put your product in front of its target audience. After all, why design and develop a mobile application if no one will ever hear about it or use it?
This is where mobile app marketing comes into play and fills your application’s funnel with users.
Every company launching a mobile product needs to have an app marketing strategy. To be successful, a mobile app marketing strategy needs to be well-thought-out, carefully planned and precisely executed. Here at ComboApp, we’ve helped bring almost 1,000 apps to market and would like to share the top 25 actionable tips on how to market an app successfully based on what we have learned over the years of mobile app marketing experiences.
1. Why is marketing so important for an app’s success?
App Store and Google Play combined have over 4 million apps available on them and that number is growing everyday. Without a sound mobile app marketing strategy it is virtually impossible for a new app to get noticed amongst the clutter of other apps and competition.
2. What is a mobile app marketing plan?
Mobile application marketing plan is a list of practical activities aimed at introducing and delivering an app to its target audience.
3. When it is recommended to start mobile app marketing activities?
Mobile app marketing typically starts at least 60 days before the app launch.
4. What is App Store Optimization and why is it important for mobile app promotion?
App Store optimization is the process of improving mobile app’s discoverability on the App Store and Google Play. In 2019 over 50% of users found new apps by browsing the app stores directly.
5. Why do I need a website or a landing page for my mobile app?
Web presence is a critical component of most mobile app marketing strategies and can be a great source of organic downloads with a proper SEO strategy.
6. How to market an app successfully with a SEO strategy?
Produce engaging, original content that resonates well with your target audience and infuse it with keywords that would be used by potential app users to recognize what it does. A well-thought-out SEO strategy is an important part in the formula of how to market an app successfully.
7. Why does a mobile app need a demo video?
A demo video is a great way to show the potential users of your app how it works and what value it offers. Several marketing studies point out that demo videos increase conversion rates 60-80%. Therefore, producing at least one demo video should be part of your mobile app marketing plan.
8. Which mobile app marketing strategies are recommended after an app goes live?
Use analytics tools and user feedback to evolve the app, establish and nourish relationships with influencers relevant to your target audience, leverage affiliate marketing, sponsor contests and submit your app for app awards nominations.