What Does Social Media and Blogger Outreach Have to Do with SEO?
Search engine optimization (SEO) is becoming more critical every day. The online space has a lot of competition. Everyone is fighting for visibility on the search engines. Yet, such platforms provide the best way to get traffic to your website and to grow organic audiences.
It would be remiss of us to say the process of optimizing for search engines is easy. You need the right knowledge of the best techniques. Further, you must dedicate enough time to the process to start seeing results.
Our article will focus on two potent SEO tools. Social media and blogger outreach can land you on the top results pages. But, there is a lot you need to know about how they can help. Please read on to learn a bit more.
Blogger Outreach and Its Impact on SEO
Blogger outreach, in its simplest definition, is the use of blog content to promote brands. It sounds pretty simple, doesn't it? Well, it might not be. Talk to anyone who offers blogger outreach services or a brand ambassador program. You will understand the complexity of the process.
It is so much more than writing articles and posting them on your website. You must be strategic about the implementation for optimal results. You could end up spending a lot of time and money and not see ROI.
Some of the key elements of a proper blogger outreach campaign include:
- Researching the target audience. Get to know their interest, needs, and the kind of content your audiences are likely to interact with.
- Development of an outreach strategy that highlights goals and milestones.
- Finding and pitching to bloggers to work with. Work with those that have a good understanding of your industry. It also helps if they have a large social media following.
- Create relevant content.
- Look for the best sites for link building. They must be high authority websites.
- Track the results of the outreach campaign.
As you can see, there is a lot that goes into a successful blogger outreach campaign. But, if you do it right, you will see amazing SEO results.
So what can you expect for your SEO efforts with the right blogger outreach campaign? Also, what does it entail?
Brand authenticity is critical for ranking on Google. Establishing authenticity requires very strategic moves by a company. Do you position yourself as a thought leader? Is your content relevant, and do people seek you out? The more links you have to your content, the more Google takes notice.
The reality for most businesses is building brand awareness can be difficult. It becomes even more challenging if you do not have a budget for advertising purposes. Partnering with influential bloggers gives you access to your target market. Having links to your site on their blog pages will help build traffic to your platform.
Utilizing the Power of Influencers
Influencers have thousands of followers who trust them. They will accord you the same level of trust if the influencer endorses you. By linking to your site or talking about your brand, the influencer tells his fans that you are worthy of trust.
Brand Building with Relevant Content
As we have said above, it is important to research your audiences. By understanding what they need, you can respond with relevant content. Look for a way to generate more interest. Offer new perspectives and create conversation-worthy articles.
Use the Right Tools to Pitch Ideas
Finding titles for articles can be difficult. There is already so much content online. You may find yourself regurgitating the same, hoping for placement. But, there are tools you can use to simplify the process.
Google is an excellent place to start. If you want placement as a guest post, for example, use the right queries to search. Let's say you are in the Motor Industry. Search queries should look something like: 'motor news' intitle: Write for us.
Another fantastic tool to use is Link Prospector. You get thousands of prospects where you can post your content. Brush up on your pitching to capture the interest of the website owner. Remember, you are competing with many other people. They all want that same spot on the high authority website.
Start with a fantastic headline that immediately grabs attention. The main body should be short and to the point. You only need to highlight your interest and why you think the audience will gain from what you have to say.
Work With the Right Blogger Outreach Service
Marketers will tell you that it can be difficult to perfect the blogger outreach process. If you find that you are struggling, consider it an investment to hire experts to do it for you. Getting the process wrong can damage your reputation within the industry. Recovering from such can be time-consuming and will affect your SEO.
Still not convinced of the importance of Blogger outreach? The following statistics should change your mind. You increase chances of positive ROI by up to 13%. Leads coming from SEO have a close rate of more than 14%. Up to 80% of audiences will ignore ads and instead refer to organic search results. Finally, you increase the chances of indexing with relevant blogs by 434%.
Social Media and Its Impact on SEO
Relevant content on social media will help with SEO in different ways.
- Social sharing increases visibility. The more people click on the link to your website, the more traffic you get.
- You get to build your authority as an expert in your industry. The direct result is better visibility for your brand.
- Content distribution ensures a longer lifespan for what you share. You can post and repost your content as many times as you want. You can also have it on different platforms, thus higher chances of people discovering it.
Social media has a lot of potential for brand-building activities. You can also use it to boost your SEO. But there is a lot that goes into developing the right SEO strategy using social media.
Do note; it doesn't matter how much you post on social media; the search engines will not use them for rankings. But, there are some things you can do to get the search engines to notice you.
Enter Link Building
Every time you post something on social media, link it back to your website. The more people share, like, or comment on your content, the more exposure you get. There is a direct link between social shares and Search engine optimization. It gives the search engine vital signals that contribute to high-ranking.
Google Does Crawl Social Media
It is important to know that Google does crawl social media platforms. Take the example of the SeaWorld's channel below
Using the right keywords to describe your brand can land you on the first SERPs pages.
Work On Improving Social Signals
Social signals are likes, votes, shares, or links on different social media platforms. They're a good sign that people are talking about your brand.
Search engine platforms like Bing have for a long time used social signals for rankings.
The way people engage and talk about you online impacts your ranking. Incorporate the use of blog articles with Infographics, podcasts, and videos. It helps increase engagement. The audiences will keep on coming back because you are providing value to them.
Encourage audiences to share, subscribe, like, and comment. You increase the chances of building organic traffic, resulting in better visibility. The number of backlinks will also increase. Now Google will notice the social signals that your platforms are generating.
Social Media and Local SEO
Local SEO helps make your brand visible within your geographical location. That is why it is important to open accounts on platforms like Google my business. Local directories are also critical for local SEO.
When creating business accounts on different platforms, remember to optimize them. The descriptions should be rich in keywords. Clearly describe your services. Include relevant information like when you are open for business. Most importantly, have contact information, including the address and telephone number.
Social Media as Search Channels
Some people will not go to search engines for information. They will instead use social media channels, to find whatever they need.
With relevant content that responds to specific needs, you may pop up in some of the search results. Take advantage of platforms like Instagram and Pinterest as well. Be strategic about the use of hashtags to increase your visibility.
Search engine optimization is critical for creating visibility on the search engines. Many factors could affect their rankings. Slow loading pages and poor website designs play a significant role.
And now, it pays to have the right blogger outreach and social media strategy. We have gone into an in-depth discussion of how both will impact your SEO. Relevant blog content that responds to an identified need is critical.
Partnering with the right blogger or influencers can help with brand-building initiatives. Linking to high authority websites signals to Google your website is trustworthy. Having links on your social media platforms can also boost SEO. It encourages likes, shares, and comments. Such social signals will make you more visible to web crawlers.
Get advice from experts such as blogger outreach service providers. It will help you develop the right strategies. The ROI will be worth every dollar you spend.