The current landscape has moved steadily towards less in person sales. This opens the door for more eCommerce. In fact, many businesses have started to shift towards more online approaches to doing business. Some have done this intentionally. Others have done it as a matter of survival.
Whether you are looking at eCommerce as a lifeboat, or as a path for growth, there is potential. Among the best ways to embrace eCommerce is to engage in marketing trends. This allows you to be the leader of the pack rather than the follower.