In 2020, advertising as a passive experience is losing its power. In its place new interactive advertising methods are coming into prominence. It has become more and more important to find new and effective ways to engage people with your product. How your company approaches this new frontier could help you get a head start in the competition for the eyes of users. In this article we are going to look at some interactive advertising examples and the ways your company can put this cutting edge technique to use to increase your ad engagement.