In 2021, advertising as a passive experience is losing its power. In its place new interactive advertising methods and advanced AdTech tools for personalized ad campaigns are coming into prominence. It has become more and more important to find new and effective ways to engage people with your product. How your company approaches this new frontier could help you get a head start in the competition for the eyes of users. In this article we are going to look at some interactive advertising examples and the ways your company can put this cutting edge technique to use to increase your ad engagement.
FAQ about Interactive Advertising
What is interactive display advertising?
Interactive display advertising is a form of interactive ad that is similar to the banner type ads we are used to seeing online. The interactive version of this kind of ad usually features video, audio, or other interactive elements that make it stand out.
What is an interactive marketing example?
One example of an interactive ad would be an ad for a business that takes the form of a playable game. Another example could be an interactive video that asks the viewer to make choices or answer questions.
Why is interactive advertising important?
Interactive ads drive user engagement with your marketing, which in turn increases your ads conversions into sales. The best interactive advertising will make people feel that they are being entertained or communicated to, rather than marketed at.
How can an interactive advertising agency help my business grow?
Interactive advertising agencies, such as ComboApp, can help your business grow by helping you discover the best interactive ad campaign for you. Then, they work with your company to develop and put that campaign into action.
What are examples of successful interactive advertising campaigns?
Coca-Cola had incredibly successful interactive mobile ads for Coke Zero. A billboard or TV ad would show a bottle of Coke Zero pouring, and using the Shazam app you could make the coke pour into a bottle on your phone. Each interaction rewarded users with a free Coke Zero!