4 Best Practices of TikTok Marketing for Businesses
Over a billion people worldwide use TikTok every month. For businesses, this means a pool of 1 billion potential customers, about 90% of whom are younger than 50. This brings a huge potential for businesses to use TikTok marketing to gain more audience for their marketing communications.
Research by Hootsuite found that 36% of marketers are planning to increase their spending on TikTok, and 38% will maintain what they spent last year.
Moreover, with TikTok Shopping in place, the platform has taken its advertising potential to the next level, making it a great time to invest in TikTok marketing.
Want to learn how to use this platform for marketing? Let’s discuss the top 4 ways of TikTok marketing for businesses.
Top 4 Ways to Do TikTok Marketing for Businesses
Although there are several approaches for marketing, we’ll discuss the top TikTok marketing techniques you should use to achieve quicker results and better ROI.
Let’s start with the most popular and quick-to-implement ones.
1. TikTok Influencer Marketing
Influencer marketing is one of the most promising and ROI-driven digital marketing practices for businesses.
Influencers are of several levels on all the social media platforms, based on their follower counts. Following are the types of influencers on social platforms:
- Nano-influencers: <15,000 followers/subscribers
- Micro-influencers: 15,000-100,000 followers/subscribers
- Macro-influencers: 100,000-1,000,000 followers/subscribers
- Mega-influencers & Celebrities: >1,000,000 followers/subscribers
The reason influencer marketing is popular on this platform is that it’s got extremely high engagement rates and this means that your products and services would be seen by a lot more users.
Image via Influencer Marketing Hub
But for this, you’ve got to find the right influencer. And how do you find the right influencer?
Well, TikTok has you covered on this (or you could use a digital marketing platform that helps you find influencers). The platform boasts of the TikTok Creator Marketplace, where you can find and collaborate with the top influencers.
The marketplace provides you with audience demographics and other relevant data for every influencer to help you make an insightful decision for collaboration.
To join the creator marketplace, go to the TikTok Creator Marketplace and create an account. As soon as the platform accepts your application, you’ll be notified. Once approved, you’re set to begin your hunt for influencers.
This greatly simplifies the influencer marketing process for you.
2. TikTok Ads
TikTok Ads are another great marketing technique when it comes to social media marketing. The most prominent benefit of using these ads is that you don’t have to spend weeks building an audience to market to.
Similar to paid advertisements on any other social platform, TikTok Ads are quick and easy to set up, and your advertisement can go live within 24 hours.
So, if you’re considering using TikTok for marketing, the platform offers three types of digital ads:
TopView Ads show up when the user launches the TikTok app. In other words, TopView is a giant billboard that brands can utilize to capture their target audiences’ attention.
Image via TikTok For Business
In fact, 71% of TikTok users agree that TopView Ads grab their attention, and as a result, they are better at driving sales.
In-Feed Ads are more flexible in terms of cost and objectives. These advertisement types are more native and cost-friendly, allowing you to choose where and how you want your ads to be displayed.
In-Feed Ads are less costly than TopView Ads and drive better ROI when done the right way.
83% of users confirm that TikTok Ads are enjoyable.
These aren’t like conventional advertisements but can help you spark engagement via fun games, filters, special effects, and stickers. These effects can be customized for your brand.
3. Make Use of the Right Hashtags
You might already know that you should create content that engages users. But posting excellent content on TikTok won’t do you any good if you don’t put effort into distributing it.
If you want your video to be seen by a plethora of audiences organically, you need to use the right hashtags.
And if you don’t have a list of potential hashtags for your niche, just type in “#yourniche” in the TikTok search bar, and you’ll see a list of top hashtags in suggestions.
Alternatively, you can leverage a tool like ZoomInfo to find out other businesses in your niche and check the hashtags they use.
Unlike Twitter, TikTok doesn’t have a cap on the number of hashtags you can use. So feel free to stuff all the relevant ones into your caption.
4. Make Use of User-Generated Content
There is nothing better than your customers creating content that you can share on TikTok to promote your brand. In fact, it’s one of the best marketing strategies for businesses. This user-generated content simplifies the process of coming up with new content as your audience would do that for you.
However, to encourage your existing and potential followers to post videos while tagging your brand, you need to offer them something in return.
This could be anything ranging from a simple shoutout on the platform by giving them credits or even sending them a small thank-you gift.
You can offer special discounts or coupons to the customers who post videos while showcasing your product/service on TikTok.
TikTok for Business Marketing: Tips You Should Know
Whilst an increasing number of marketers are focusing on using TikTok for marketing, you need to do things the right way to stand out from the crowd to get the best results possible.
You should follow the below-mentioned tips to power up your TikTok marketing strategy.
- Stay tuned with the latest TikTok trends
- Engage with your audience and respond to their comments
- Post videos regularly to engage your audience
- Use trending effects in your videos (check out our guide on how to generate more leads through video marketing)
- Regularly create engaging videos that catch attention and are fun to watch
- Use the right set of hashtags and publish your posts at the right time
- Don’t post only branded videos; instead, blend them with general posts
- Go bold while creating videos and consider adding humor
- Set a brand tone and theme, and stick to that
And most importantly, if you deal in e-commerce, TikTok’s shopping feature can prove to be a boon for you.
It is a suite of features and functionalities that allows businesses to leverage e-commerce functionality on the platform itself. TikTok created this feature in partnership with Shopify.
Time to Create Your TikTok Marketing Strategy
Undoubtedly, TikTok is an excellent platform for social media marketers to promote their products/services.
However, like marketing for any other social media platform, the effectiveness of marketing depends on how you strategize for it.
The methods and tips we’ve mentioned in this article will surely give you a better ROI and quicker results.
So, go ahead and start your TikTok marketing journey to grow your business.
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.