There are many answers to the question, “What is B2B marketing?” In fact, Google finds about 15,000 results that include the exact phrase. The only problem is that most B2B marketing definitions are long-winded and difficult to understand. In the simplest terms, B2B marketing (business to business marketing) is the business process of creating relationships with other companies in order to sell them products or services.
In 2020, there are several important B2B marketing trends that all marketers should understand in order to adjust their B2B marketing strategies accordingly. So, let’s take a look at them and explain what marketing strategies for the business-to-business market work in 2020.
What is B2B web marketing?
B2B web marketing refers to the marketing of products or services to other businesses and organizations utilizing online tools and resources.
What is the difference between B2B and B2C marketing?
Both ultimately mean selling products or services to people, but the key differences between the two include length of the decision making process, number of involved stakeholders, and length of relationship.
What is B2B content marketing?
B2B content marketing is the process of creating, publishing, and distributing content with the goal of expanding your business’s audience, strengthening and developing brand affinity, and ultimately driving leads and sales by appealing to other businesses.
What are the best B2B marketing strategies?
– Display Advertising
– Contextual Advertising
– Email marketing
– Online branding.
What are the best B2B marketing tools?
– CRM | SalesForce
– Marketing automation | HubSpot
– Social sharing | Hootsuite
– Video Hosting | Wistia
– Webinars | GoToWebinar
– Interactive Charts | Infogram
– Live chat | JivoChat
– Sales Collateral | Stencil
– Analytics | Google Analytics.
Why is it recommended to invest in B2B digital marketing?
Investing in digital marketing and establishing a digital presence became crucial for B2B companies who have been negatively impacted by the COVID-19 situation and are looking for new customer acquisition channels.