Anyone who has been involved in the development of an app knows that creating the application is just one part of the process. In order to put your app on the road to success, you will need to develop a comprehensive marketing strategy and begin to implement that strategy before your app is even launched. One of the first questions you will need to answer is whether your app needs a website and how to promote that site effectively. You want to make sure the mobile app SEO (Search Engine Optimization) implemented on your site will convert traffic to downloads. SEO for apps is a vital part of your marketing strategy, not to be confused with ASO (App Store Optimization).
Frequently Asked Questions about Mobile App SEO
Does my mobile app need a website or a landing page?
You need a mobile app website in order to increase your app’s chances of being found by potential users. Some mobile app websites will only need a landing page and others benefit from a full mobile app website along with landing pages. Landing pages are great for mobile app SEO as they let you target specific audiences and needs.
What is the main difference between mobile SEO & ASO for apps?
Mobile app SEO involves having a mobile app website and using traditional SEO methods to increase its search engine rankings and drive traffic to your app. ASO, on the other hand, involves using the tools available in the app stores to increase your rankings in the store.
What are the benefits of doing SEO for an app?
Only 40% of people find apps through an app store. This means that mobile app SEO allows you to reach a larger audience. SEO for apps lets you target audiences that might be interested in your app, and direct them to your mobile app website to learn more.
Is app SEO a substitute for a regular ASO?
Mobile app SEO is not a substitute for ASO, it is a complimentary form of marketing. Knowing how to SEO apps, as well as doing proper ASO, will maximize your opportunities to find an audience for your app. ASO is as important as an apps SEO to success.
Is it worth hiring an app SEO expert agency like ComboApp?
Learning the ins and outs of mobile app SEO and ASO is a complicated process. Hiring an app SEO expert such as ComboApp means you do not have to spend time learning how to SEO apps, and can instead focus on running your business. Contact us and put an app SEO expert to work for you!