Healthcare marketing strategy is used to support the practices of in-person healthcare providers and telemedicine providers. It facilitates the relationship between doctors and their patients. It also draws in new customers to a practice. In 2020, a healthcare marketing strategy can take many different forms and span multiple channels to target the right patients at the right time and in the right way.
In this article, ComboApp will discuss the essentials of building a strong medical marketing plan. Online medical marketing is one of the best ways for doctors and medical institutions to convey important information to their patients. This is why it is so important to have a healthcare marketing consultant to navigate the tricky landscape of regulations and rules which medical staff must comply with while seeking new patients, (while retaining existing patients.)
Frequently Asked Questions About Healthcare Marketing Strategies
1. What is healthcare marketing?
Healthcare marketing is a process of targeted outreach and communications meant to attract patients, guide them through their healthcare journey, and keep them engaged with the health services provider.
2. What are the best ways our practice/organization can stand out in 2020?
To stand out you need to use personalized solutions that connect you 1:1 to your patients, combined with technical optimization that expands your audience. Discoverability is an obstacle every business faces, but by following the top tips outlined above, your practice/organization will shine from within the crowded marketplace.
3. Does ComboApp provide healthcare marketing services?
ComboApp is a full-cycle digital marketing agency that provides marketing services to healthcare organizations, offering comprehensive digital services and mobile marketing solutions to help them plan, build, and execute their products to perfection.
4. What healthcare marketing trends are most important in 2020?
The two most important marketing trends of 2020 are personalization and authenticity. The more exposed consumers become to selling collateral being delivered on every and any digital device, the more resistant they are to traditional advertising and marketing methods. Because of “ad fatigue” and “influencer fatigue” consumers are more likely to opt-in if they hear a personal story of your success or if they get an authentic, empathetic response to their query.
5. What information should I ask for in a RFP?
We strongly suggest that you ask for an audit of your current web products (desktop and mobile,) and see where they suggest improvements. Then present the agency with a hypothetical problem and ask for a specific proposal campaign to solve the problem.