There is constant pressure on companies to come up with new product ideas. But the reality is that the journey from the initial idea to a successful product launch is difficult and paved with many complicated challenges. Every year, 30,000 new products are introduced to the market, and 95 percent of them fail, according to Harvard Business School professor Clayton Christensen. What separates successful product launches from failures is very often a structured approach for creating a comprehensive product marketing strategy. This article explains what goes into developing a successful product, highlighting the importance of pre-launch marketing.
FAQs About Pre-Launch Marketing
Why is pre launch marketing crucial for a successful product launch?
Pre-launch marketing is meant to ensure that when you go live, there already will be a community excited about and waiting for your product or service. This will help with building momentum for the campaign and will provide initial organic and viral uplift.
I have an idea for a product. What goes next?
Marketing research and product validation, these are absolutely essential steps in bringing to market a successful product.
What is the role of marketing research in a new product development?
Marketing research provides data and info on an intended target audience and competition, helping you to decide what features your product needs to have, which monetization model your target audience will respond best to and where to promote your product.
How to market an app before launch?
Create a landing page dedicated to the app and work on its SEO, establish social media presence and start building app community by posting interesting content, development updates and soliciting future app users’ input on what it should be like.
How to use focus group testing to prepare for a successful launch?
Focus group testing allows to discover and address any issues with the product’s UX, UI, and monetization model before it goes live, as well as provides insight into user interaction patterns and use cases.
Why is SEO one of the best prelaunch strategies for marketing a new product?
Proper SEO takes time to implement and won’t deliver tangible results immediately, therefore it is best to start working on it several months before a “Grand Opening Day”. This way you’ll have organic traffic coming in and ready to convert once the product is live.
How to launch a new product in the market?
Know who your target audience is, what they want in a successful product and where they are. Get your target audience involved with your product during its development—perform focus group studies to create a software that users want and are willing to pay for. Develop and allow for adequate time to implement a pre launch marketing strategy.