Luxury resort marketing is any of the various marketing strategies used by the hotel and resort industry to promote their properties and increase consumer interest. A well developed plan will be designed to appeal to the varied tastes of potential visitors, and do so on a variety of platforms. Aside from traditional in-person marketing, luxury hotel marketing strategies must have a strong digital focus. The right plan will help a resort rise above the competition and stand out to potential visitors.
For 2021, there is an added challenge for hotels and resorts in the form of COVID-19. This global pandemic has changed the ways people work and travel. This means that the hotel industry must find new ways to attract guests while also keeping them safe. Adjusting to the challenges the pandemic will be a key to success in 2021. The way people travel and vacation has made a big shift, with more choosing to vacation closer to home. The business travel market is no longer as reliable as it once was either, with trade shows being cancelled and companies greatly reducing travel in general. The lessons of the COVID era will carry over for years to come, and getting on the right foot now will help you to be a leader in a changing world.
Frequently Asked Questions
1. How do I promote my resort on social media?
There are several ways to promote your resort on social media. These include interactive ads, influencer campaigns, and boosted posts. Make sure your content is attractive and engaging to ensure the success of your promotions.
2. What should an effective resort marketing plan for 2021 include?
The most effective marketing plan for resorts in 2021 will adjust for the challenges of COVID-19. A resort must use all the digital marketing tools at their disposal to let potential guests know that they not only exist, but are taking steps for guest safety. Advertising, a mobile-first website, social media presence, and an app are just a few of these tools.
3. Does ComboApp provide resort marketing services?
Yes! ComboApp is a full cycle digital marketing agency and we will create a marketing strategy for your luxury resort. Contact us and we can begin crafting your marketing plan and setting you on a path to success.
4. How do you market a resort?
The best way to market a resort is by focusing and highlighting the things that make it unique. The landscape, amenities, comfort, cuisine, and all of the features of the resort that make it stand out from the rest are all selling points for your marketing campaigns. Methods to market a resort range from advertising and having an SEO optimized website, to social media and partnering with influencers.