App Review with Dave Caolo, News Editor in TUAW

Media coverage has become one of the most discussed app marketing techniques in recent years. To discuss this topic, we decided to invite Dave Caolo, news editor for TUAW (The Unofficial Apple Weblog)! TUAW covers all things Apple including their hardware and software.

In this interview with Dave, we give developers a perspective on how the app review process takes place and what app strategies owners and developers should stick with for getting their app any media coverage. We also discussed the role that media coverage plays among other app marketing techniques. Finally, we talked about Bendgate and OS 10.10 Yosemite as well as what model iPhone Dave has – the answer may surprise you!

For six years, Dave worked as the IT Director of a Mac-friendly, residential school in rural Massachusetts and has been writing professionally since 2001. Today, Dave is an editor at TUAW where he’s blogged since 2004. Dave believes that technology has the power to improve our life at its most important moments, and explores that conviction every day. When he’s not writing, Dave can be found kayaking, rooting for the Boston Red Sox and spending time with his wife, two kids and Boston Terrier, Batgirl. He’s also the author of two books from FT Press: Using Your iPad as a Business Productivity Tool and Using Your iPhone as a Business Productivity Tool.

Art Dogtiev,
Head of Branded Content