App Marketing Challenges with Sheila Bhardwaj, Director of Account Management at Tune

There are many app marketing challenges that make the lives of app developers insanely difficult these days. What are those challenges you may ask? This week I want to figure it out with Sheila Bhardwaj, Director of Account Management at TUNE. If the company name doesn’t immediately ring a bell, HasOffers and MAT should!

Apart from these challenges, we talk about what app developers should pay attention to throughout this busy holiday season. I will also present a small case study, “video ad vs. image ad CTR”. Additionally, we will discuss whether Twitter is taking the right step in terms of its upcoming iOS app update which will help third-party apps, collecting for Twitter, find out more about its users.

Sheila Bhardwaj is the Director of Account Management at TUNE, where she is responsible for global customer success efforts. Sheila started out in the mobile industry as an account manager and ad trafficker at Conversant, and developed a strong interest in evaluating the success of mobile ads. When she is not providing product trainings to MobileAppTracking clients, you can find her running across the Golden Gate Bridge, preparing for her next marathon. Sheila holds a Bachelor’s Degree in Neuroscience and currently lives in San Francisco, CA. You can follow Sheila on Twitter as @sheilabhardwaj

Art Dogtiev,
Head of Branded Content