App Store Optimization with Laurie Galazzo, Content Strategist at AppTweak

Xmas App Marketing Tips

This week we bringing the conversation back to App Store Optimization (ASO). We are specifically discussing what mistakes people make with ASO, what App Store categories are easier and more difficult to do App Store Optimization for and how important it is to be objective while doing a keywords analysis. We are also looking back into what 2014 brought to ASO and what we may see in 2015.

Laurie is a content strategist at AppTweak. With a passion for new technologies and apps, Laurie loves finding new ideas which influence her to spread content on App Store Optimization and App Marketing. She is in charge of the company’s blog in which she crafts articles to help users increase their app downloads and rankings. She is the head of ASO University where she teaches App Store Optimization basics through video tutorials, which are available for free on the AppTweak blog. Follow AppTweak on Twitter.