Quick Tips To Promote Your Medical App for iOS

Quick Tips To Promote Your Medical App for iOS

The mHealth app market has made some significant progress recently. Mobile apps with medical purpose are changing the face of traditional healthcare and are becoming increasingly more business oriented. While app development is a difficult process in itself, app promotion is a whole new ballgame. Promoting mobile apps is a complex task which requires advanced planning, mobile marketing expertise and healthcare experience with straight focus on the app’s user – which plays a central role in generation of revenues and maximizing your ROI.

There are more than 43,000 healthcare apps currently available on Itunes. How do you breakthrough that noise and succeed with your mobile medical app? Of course, there is no right answer though there are helpful tips for promotion.

The main app marketer for you is your physician, the person who advises you which app to use based on your personal health issues! But you cannot rely on him or her completely while promoting your app. At first, focus on the research of the targeted app market, identify similar apps to your app category and functions, so that you can also think of presenting your app in a different light from the rest of the apps in the marketplace. Your app’s description has to be concise and clear for the potential user. Avoid the use of technical jargon as it may overload the potential user with unnecessary information.

Using the category “Healthcare”, instead of “Medical”, seems to work better with the masses if your app is intending to engage with general recognition. Also, use the appropriate subcategory and description for your mobile medical app so that the user understands its function right away.

The first thing you need to do when launching your app is a good ASO on the App Store. You have to work on your keywords and deliver the right marketing message to your audience. Get in touch with medical-related blogs, websites and influencers, inform them about your app and request that they display your app information to readers. Issue a press release about your app involving as many representatives of the medical industry as possible.

Additionally, include clear and detailed screenshots and videos of your app. This gives your potential app users a good idea of your app, its general user interface elements and functioning. Make sure that your app videos are of very good quality, as that would increase the chances of others sharing your video on medical-related websites and blogs. Posting videos of your app on YouTube, Facebook and other video-serving platforms increase the chances of your app’s visibility and ranking in the App Store. You can also share the same information in medical-related groups on social networking sites.

But don’t overestimate yourself because the promotion of a mobile medical app might be tricky. Select a reliable partner beforehand to help you avoid the possible pitfalls and achieve your goals.

Oles Dzyub,
Branded Content Manager at ComboApp