Why Deep Linking Is Important for Mobile
If you’ve heard all the rave about deep linking in your app, you know there must be substantial value to investing time to adopt it into your app marketing strategy. We’ve all seen the gaps between the UX of the web and mobile. There’s a lot of room to improve this experience, especially on mobile.
Deep linking saves users time and creates a more intuitive user experience. Taking advantage of deep linking will be a powerful tool to improve the engagement of your mobile apps. Digging a little deeper and looking at a few examples will help you understand why it’s worth your time. Deep linking may be the key to standing out in your app user experience. What does deep linking allow you to do to improve your user experience?
First of all, it will allow you to get quicker access to the desired feature. The use of Android’s “Back Button” capabilities will make inter-app navigation more useful and share particular features or states with other users. Moreover, “deep linking” has the potential to save an immense amount of time. The investment in deep-linking player button, last week, shows the economic value of more intuitively streamlining how consumer mobile apps work together. Suggesting and even executing actions on behalf of users saves time, increases app engagement and is a step in the right direction.
Connecting consumer mobile apps is the principal aim of deep-linking. The model “button” is using – while an exciting step in the right direction, it doesn’t fully address the issue at-hand. People use combinations of apps in unique, infinite ways. It is impossible to predict their usage in terms of features, sequencing and preferences. Currently, deep-linking requires serious engineering on a custom, one-off basis. App vendors must create mini products for each app-to-app linkage. They must be prepared to handle the unique variations for how customers want to make their apps work with other apps. This engineering intensive model inherently limits how much deep-linking can occur.
In the case of “button”, smarter integration beyond simple automation is a step in the right direction. But such technologies must enable the myriad variations for how people want their apps to work together. To make this work at scale, app users should be empowered to link apps themselves, otherwise the promise of interoperable mobile apps will remain an elusive one for most users.
Branded Content Manager at ComboApp