Apps and Brands
What is app-first? It’s considering the many ways apps have opened doors to better, richer and more personalized relationships with clients and consumers. Additionally, it is how you, as an organization, can learn from this attitude, shift and create a more holistic approach to marketing. In this post, we explore ways you can start to think app-first.
If you can add value to your business within your app, it should be your primary focus. Not only are your customers seeking out apps (as we covered earlier), but they are seeking out easier, more efficient ways to interact with content, information or other elements. If you can provide this experience, you’re thinking app-first.
Apps as we know them today were created for one purpose: to help the user easily complete a task on-the-go and to provide a means for immediate access and easy completion. Apps unify other mediums and create an omni-channel brand. Physical stores, email, websites, social media, advertising – mobile is the unifier. So, the mobile creates a unique customer-oriented and seamless user experience with the brand, putting the customer on the forefront, instead of the need to prioritize channels when interacting with the brand.
Retail apps with features like store finders and online catalogues are very useful for users at home or on the go, but what about when they are in the store?
In-store modes that help users navigate retail stores or find their favorite items in stock are much more useful to users after they arrive at the retailer and we are already seeing it happen in forward-looking apps today. The element of place will fundamentally change mobile app design for the better. Imagine the kind of personalized, dynamic experiences you can deliver to users once you know who they are. Dynamic user experiences can respond to users’ intent, adapt to their location, change based on time of day, and tune to their skill level.
What are the results? Better app store rankings, positive reviews from users, differentiating your app in the app store, lift in average session length, an increase in daily active users, and growth in the number of sessions per day. What about business results? How are they affected by efficient implementation of mobile strategy? Brand value is increasing due to higher engagement level which is also resulting in higher customer retention. Companies’ ROI is growing, due to optimization of operational costs because more products are ordered in online mode through mobile devices.
Branded Content Manager at ComboApp