Apple’s iOS Analytical Tool
Apple announced a new app analytics feature at the WWDC conference last year and now the company is finally starting to invite registered developers to test the beta version of the product. The long awaited iOS analytical tool from Apple has a very simple name: “Apple’s App Analytics”. A corresponding announcement inviting developers to request early access to the service appeared recently on the iTunes connect developer portal. For some early-bird developers who requested early access, the feature is already up and running.
According to the announcement, the new service will allow developers to learn how their app users discover and engage with their apps. According to Apple, access to the service will be granted on a first-come first-serve basis, which means that not everyone who requests an invite will be allowed in.
There aren’t a bunch of details disclosed on the beta version of Apple’s native analytics service feature set right now, but Apple says the service will offer developers the ability to track how often users visit an app’s page on the App Store, find out how many users open the app over time, check on app and in-app purchase sales, create custom campaign links and follow the success of app marketing campaigns, and understand which websites refer most of their users.
Apple’s ‘homemade’ analytics service is providing developers the unique opportunity to have direct access to mobile download and engagement data, which is not available on third-party provider services. Another advantage is that, unlike competing solutions, developers using the new Apple App Analytics service won’t have to write code or update their apps by integrating an SDK. Additionally, once granted access, they would be able to view their analytics data right away directly from the iTunes Connect homepage.
However, while the new addition may cause some developers to drop their premium accounts with third-party analytics providers, many of those analytics companies today offer advanced feature sets that may not compare with Apple’s product. If anything, Apple’s service could instead establish a sort of baseline toolset that others in the industry will have to beat in order to attract and retain customers.
More news on the iOS Analytical Tool from Apple is likely to emerge at this year’s Worldwide Developers Conference (WWDC) taking place on June 8 where Apple is traditionally unveiling the next-generation versions of iOS and OS X.
Branded Content Manager at ComboApp