App Engagement with Dennis Mink, VP Marketing at Liftoff

App Engagement with Dennis Mink, VP Marketing at Liftoff

What is the most important metric for you to measure as an app owner? It’s not how many installs your app is getting, it’s about engagement inside of the app! This week I’m talking to Dennis Mink, VP at Liftoff, Inc. From the average price to acquire a registered user to the cost of acquiring a user that purchases a product or service inside an app, Dennis answers it all. If you were wondering who creates dating app accounts more often, women or men, the answer is inside the Q1 2015 Mobile App Engagement Index issued by Liftoff.

Liftoff is a mobile app marketing and retargeting platform that helps app publishers acquire engaged mobile users. Liftoff uses “post-install” data to run true CPA-optimized user acquisition and re-engagement campaigns.

Dennis is the VP of Marketing at Liftoff and a native Californian. Prior to Liftoff, Dennis was head of the marketing team for Appoxee, a mobile marketing automation platform, and DudaMobile, a mobile website creation platform.

Art Dogtiev,
Head of Branded Content at ComboApp