KNOW YOUR USER: HOW TO DEFINE TARGET AUDIENCE FOR YOUR APP
Mobile apps fail for many reasons. However, one of the most common is that app is being developed without an end user in mind. It`s not enough to have a good idea for an app. It should also provide a real value for a specific audience. App developers should spend some time to define target audience before creating an app. It will save a lot of time and money later, during app development and promotion stage.
Knowing your target audience will allow to plan features and design around their needs and preferences. Read more in our post on Duct Tape Marketing blog.