7 Detailed Steps for Marketing Your Mobile App Launch with Content
App developers often view content strategy as a minor priority while promoting their app. Content strategy is usually time-consuming and requires some expertise in PR, content writing and marketing. At the same time, it brings long-time results, which are often hard to track and measure.
However, proper content strategy can serve as an amplifier of paid marketing efforts, and help app developers to cope with two main problems: user acquisition and user retention. Our post on Outbrain blog explains how content can help market a mobile app in 7 smart steps.