They Just Aren’t That into You(r App)
It`s heartbreaking to watch your hard-earned users leaving your app. CPI cost is high, and struggle for better retention rate is exhausting. But before adding one more feature or spending more budget on user acquisition, you should check some basic product factors.
The hard truth is that users just aren’t that into your app.
Too often, app developers just forget to define the main rule: Does your app serve a well-defined purpose? Promotion won’t help if the product doesn’t work properly. If you keep losing users and you can’t find the reason, it’s time to take a step back and re-charge your product strategy. Comboapp gathered main dos and don’ts for app developers who had their app abandoned by users: read here.