Technology

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Internet of Things

Smart cars, smart washing machines, smart houses and more are all components of what we like to call “The Internet of Things” – also known as IoT.   In a recent Re/code article, Bonnie Cha explains to beginners what this whole idea actually means and how we go about living in this connected world each and every day.   As…

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Beacons Tech Benefits

If there was a single word to describe the 2014 mobile space, it would be Beacons. In mid-2013 Apple introduced iBeacon, a small radio transmitter that sends signals using low-power consuming Bluetooth 4.0 tech and allows push of specific messages to people’s iOS devices (running iOS 7 and later) up to 70 meters. Throughout 2014 we saw multiple examples of…

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iBeacon Adoption Bumpy Road

This October, Arts Center Melbourne test ran iBeacon technology during a festival, which displayed what problems may arise on the path to new technology adoption. The idea was to offer attendees special coupons as soon as they pass by a cafe or bar within the center.   According to the center’s marketing manager, Kristen Eckhardt, the offers were downloaded 515…